Perché il digital marketing è importante per le aziende?

Il marketing digitale è importante per ogni attività perché aiuta a consolidare la consapevolezza del marchio . Il marketing digitale consente di raggiungere un pubblico più ampio rispetto al marketing tradizionale e inoltre spesso è anche più conveniente. Infine, consente di misurare il successo su base giornaliera e è sempre guidato dai dati (data-driven). Il marketing digitale offre molte possibilità per entrare in contatto diretto con i propri clienti anche con un budget limitato. Inoltre, in base agli obiettivi è possibile organizzare campagne di marketing digitale attraverso canali gratuiti o a pagamento.

Perché il marketing digitale è conveniente?

Il marketing digitale consente di monitorare le campagne su base giornaliera e ottimizzare gli investimenti se non viene rilevato un ROI elevato. Questa flessibilità non è consentita, ad esempio, con il marketing tradizionale. Grazie alla strategia di marketing digitale è possibile non sprecare denaro su canali che non funzionano bene.

Digital Marketing

<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-768x432.jpg" class="card-responsive-img fit-img" alt="I sei stadi dal punto di vista della maturità del marketing data-driven delle aziende" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research.jpg 1920w" data-eio="l" />

News
Studio Google-BCG: ecco come l'eccellenza nel data-driven marketing può far crescere i ricavi del 20%
17 Apr 2019
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<img width="1024" height="576" src="https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-1024x576.jpg" class="responsive-img" alt="George F.Colony CEO di Forrester" style="display: block;" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019.jpg 1921w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="l" />					
Video
Innovazione digitale e pragmaticità, così deve cambiare la customer experience15 Apr 2019
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-768x432.jpg" class="card-responsive-img fit-img" alt="Neosperience: come portare l’empatia nella tecnologia, per un nuovo tipo di marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1.jpg 1921w" data-eio="l" />

Attualità
Neosperience: come portare l’empatia nella tecnologia, per un nuovo tipo di marketing
03 Apr 2019
di Piero Todorovich
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<img width="678" height="381" src="https://www.zerounoweb.it/wp-content/uploads/2024/11/data-driven-7.jpg" class="card-responsive-img fit-img" alt="Benefici dell&#039;Enterprise Architecture" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/11/data-driven-7.jpg 678w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-driven-7-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-driven-7-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-driven-7-lq.jpg 30w" data-eio="l" />
Data Driven Marketing, un approccio che paga in termini di ricavi
01 Apr 2019
di Redazione ZeroUno 
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<img width="768" height="402" src="https://www.zerounoweb.it/wp-content/uploads/2024/11/digital360awards-768x402.jpg" class="card-responsive-img fit-img" alt="digital360awards" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/11/digital360awards-768x402.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/11/digital360awards-156x82.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/11/digital360awards-1024x536.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/11/digital360awards-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/11/digital360awards.jpg 1200w" data-eio="l" />
Aperte le candidature alla quarta edizione dei Digital360 Awards 2019
20 Mar 2019
di Redazione ZeroUno 
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<img width="768" height="576" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-768x576.jpg" class="card-responsive-img fit-img" alt="SamsungInnovationCamp_Verona-1" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-768x576.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-960x720.jpg 960w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-1440x1080.jpg 1440w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-1536x1152.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-117x88.jpg 117w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-1024x768.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1.jpg 1600w" data-eio="l" />

Samsung Innovation Camp
A Verona la premiazione dei vincitori del Samsung Innovation Camp
17 Feb 2019
di Redazione ZeroUno 
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-768x432.jpg" class="card-responsive-img fit-img" alt="Raccolta delle 14 tendenze digitali strategiche di Forrester per il 2019" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester.jpg 1921w" data-eio="l" />

Prospettive
Previsioni tecnologiche 2019 Forrester: basta sognare, è l’ora del pragmatismo
10 Gen 2019
di Stefano Uberti Foppa
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-768x432.jpg" class="card-responsive-img fit-img" alt="Mia-platform" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform.jpg 1921w" data-eio="l" />

Attualità
Mia-Platform: semplificare lo sviluppo di piattaforme per l’omnicanalità
18 Dic 2018
di Giorgio Fusari
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/11/21153631/Bergamo-Salesforce-PP-768x432.jpg" class="card-responsive-img fit-img" alt="Foto di Paolo Bergamo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/11/21153631/Bergamo-Salesforce-PP-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/11/21153631/Bergamo-Salesforce-PP-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/11/21153631/Bergamo-Salesforce-PP-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/11/21153631/Bergamo-Salesforce-PP-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/11/21153631/Bergamo-Salesforce-PP-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/11/21153631/Bergamo-Salesforce-PP-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/11/21153631/Bergamo-Salesforce-PP-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/11/21153631/Bergamo-Salesforce-PP-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/11/21153631/Bergamo-Salesforce-PP.jpg 1921w" data-eio="l" />

Intervista
Salesforce, quando il cloud ridefinisce modelli, relazioni, tecnologie
21 Nov 2018
di Stefano Uberti Foppa
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-768x432.jpg" class="card-responsive-img fit-img" alt="CU-Cucinelli" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli.jpg 1921w" data-eio="l" />

Caso Utente
Il “CRM garbato” di Brunello Cucinelli
24 Ott 2018
di Stefano Uberti Foppa
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-768x432.jpg" class="card-responsive-img fit-img" alt="CU-Altravia-ovh" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh.jpg 1921w" data-eio="l" />

Caso Utente
I progetti di Altravia incontrano il cloud privato di OVH
12 Ott 2018
di Piero Todorovich
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="L&#039;impatto del GDPR sul Marketing - Foto di un&#039;email di informativa privacy" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing.jpg 1921w" data-eio="l" />

Mercati
L'impatto del GDPR sul marketing secondo Forrester
04 Ott 2018
di Elisabetta Bevilacqua
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