Perché il digital marketing è importante per le aziende?

Il marketing digitale è importante per ogni attività perché aiuta a consolidare la consapevolezza del marchio . Il marketing digitale consente di raggiungere un pubblico più ampio rispetto al marketing tradizionale e inoltre spesso è anche più conveniente. Infine, consente di misurare il successo su base giornaliera e è sempre guidato dai dati (data-driven). Il marketing digitale offre molte possibilità per entrare in contatto diretto con i propri clienti anche con un budget limitato. Inoltre, in base agli obiettivi è possibile organizzare campagne di marketing digitale attraverso canali gratuiti o a pagamento.

Perché il marketing digitale è conveniente?

Il marketing digitale consente di monitorare le campagne su base giornaliera e ottimizzare gli investimenti se non viene rilevato un ROI elevato. Questa flessibilità non è consentita, ad esempio, con il marketing tradizionale. Grazie alla strategia di marketing digitale è possibile non sprecare denaro su canali che non funzionano bene.

Digital Marketing

<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-768x432.jpg" class="card-responsive-img fit-img" alt="Uno screenshot della Dashboard di Datorama di Salesforce" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama.jpg 1921w" data-eio="l" />

Aspettando Dreamforce 2018
Salesforce: Datorama per consolidare i dati e razionalizzare le campagne marketing
12 Set 2018
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Mercati - Video
Comportamenti e acquisti online, le ripercussioni sulle aziende del fashion13 Ago 2018
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La Data Intelligence di 3rdPlace governa i siti di Nestlè Italia
08 Ago 2018
di Redazione ZeroUno 
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Intervista
3rdPlace l’AI al servizio della customer intelligence
03 Ago 2018
di Piero Todorovich
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Attualità
Salesforce, dal Basecamp il CRM per la 4° rivoluzione industriale
03 Lug 2018
di Michele Mornese
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-768x432.jpg" class="card-responsive-img fit-img" alt="Digital360-hub" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub.jpg 1921w" data-eio="l" />

News
Ecco Digital360 Hub: nasce il servizio di digital marketing per le tech company italiane
29 Giu 2018
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<img width="1024" height="576" src="https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-1024x576.jpg" class="responsive-img" alt="Come sta cambiando il marketing con il software?" style="display: block;" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology.jpg 1921w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="l" />					
Prospettive - Video
Come sta cambiando il marketing con il software?21 Mag 2018
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<img width="768" height="419" src="https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience-768x419.jpg" class="card-responsive-img fit-img" alt="Mobile-app-user-experience" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience-768x419.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience-300x164.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience-1024x559.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience.jpg 1981w" data-eio="l" />

Attualità
Entando, DxP leggera e open source per creare Modern Application
03 Mag 2018
di Riccardo Cervelli
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Samsung-Miur,  torna Letsapp: studenti al lavoro sulla cybersecurity
16 Apr 2018
di Redazione ZeroUno 
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<img width="1024" height="559" src="https://img.zerounoweb.it/wp-content/uploads/2018/04/13172921/Come-cambiata-la-comunicazione-digitale-1024x559.jpg" class="responsive-img" alt="Come è cambiata la comunicazione digitale nel mondo business?" style="display: block;" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/04/13172921/Come-cambiata-la-comunicazione-digitale-1024x559.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/04/13172921/Come-cambiata-la-comunicazione-digitale-300x164.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/04/13172921/Come-cambiata-la-comunicazione-digitale-768x419.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/04/13172921/Come-cambiata-la-comunicazione-digitale-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/04/13172921/Come-cambiata-la-comunicazione-digitale.jpg 1981w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="l" />					
Metodologie - Video
Come è cambiata la comunicazione digitale nel mondo business?13 Apr 2018
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Caso Utente
Dall’idea alla realizzazione: la digital innovation secondo Edison
04 Apr 2018
di Piero Todorovich
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Intervista
Dedagroup, un sarto internazionale per la digital transformation
15 Mar 2018
di Elisabetta Bevilacqua
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