Perché il digital marketing è importante per le aziende?

Il marketing digitale è importante per ogni attività perché aiuta a consolidare la consapevolezza del marchio . Il marketing digitale consente di raggiungere un pubblico più ampio rispetto al marketing tradizionale e inoltre spesso è anche più conveniente. Infine, consente di misurare il successo su base giornaliera e è sempre guidato dai dati (data-driven). Il marketing digitale offre molte possibilità per entrare in contatto diretto con i propri clienti anche con un budget limitato. Inoltre, in base agli obiettivi è possibile organizzare campagne di marketing digitale attraverso canali gratuiti o a pagamento.

Perché il marketing digitale è conveniente?

Il marketing digitale consente di monitorare le campagne su base giornaliera e ottimizzare gli investimenti se non viene rilevato un ROI elevato. Questa flessibilità non è consentita, ad esempio, con il marketing tradizionale. Grazie alla strategia di marketing digitale è possibile non sprecare denaro su canali che non funzionano bene.

Digital Marketing

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Samsung-Miur,  torna Letsapp: studenti al lavoro sulla cybersecurity
16 Apr 2018
di Redazione 
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Metodologie - Video
Come è cambiata la comunicazione digitale nel mondo business?13 Apr 2018
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Caso Utente
Dall’idea alla realizzazione: la digital innovation secondo Edison
04 Apr 2018
di Piero Todorovich
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Il fattore umano di Industria 4.0: sarà un trampolino per i “middle manager”
16 Mar 2018
di Redazione 
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<img width="768" height="405" src="https://img.zerounoweb.it/wp-content/uploads/2018/03/15114133/Gianni-Camisa-768x405.jpg" class="card-responsive-img fit-img" alt="Dedagroup, un sarto internazionale per la digital transformation" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/03/15114133/Gianni-Camisa-768x405.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/03/15114133/Gianni-Camisa-300x158.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/03/15114133/Gianni-Camisa-1024x540.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/03/15114133/Gianni-Camisa-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/03/15114133/Gianni-Camisa.jpg 1822w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Dedagroup, un sarto internazionale per la digital transformation
15 Mar 2018
di Elisabetta Bevilacqua
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News
Accenture Fjiord Trends: le 7 tecnologie digitali più importanti del 2018
01 Mar 2018
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Attualità
Dedagroup Stealth: obiettivo, essere protagonista mondiale nel fashion
27 Feb 2018
di Elisabetta Bevilacqua
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Storm Reply porta in cloud la digital transformation di Lavazza
16 Feb 2018
di Redazione 
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2017/12/27124035/5-trend-cybersecurity-2018-1-768x432.jpg" class="card-responsive-img fit-img" alt="I 5 trend della cybersecurity del 2018, ecco i fenomeni a cui prestare particolare attenzione" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2017/12/27124035/5-trend-cybersecurity-2018-1-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2017/12/27124035/5-trend-cybersecurity-2018-1-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2017/12/27124035/5-trend-cybersecurity-2018-1-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2017/12/27124035/5-trend-cybersecurity-2018-1-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2017/12/27124035/5-trend-cybersecurity-2018-1-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2017/12/27124035/5-trend-cybersecurity-2018-1-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2017/12/27124035/5-trend-cybersecurity-2018-1-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2017/12/27124035/5-trend-cybersecurity-2018-1-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2017/12/27124035/5-trend-cybersecurity-2018-1.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

News
I 5 trend della cybersecurity del 2018, ecco i fenomeni a cui prestare particolare attenzione
02 Gen 2018
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Mercati
Multicanalità: la frammentazione dei consumatori esige precisione
23 Nov 2017
di Giuseppe Aliverti
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2017/11/02153856/Roberto-Calculli-The-Digital-Box-768x432.jpg" class="card-responsive-img fit-img" alt="Come gestire a 360° il mobile engagement" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2017/11/02153856/Roberto-Calculli-The-Digital-Box-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2017/11/02153856/Roberto-Calculli-The-Digital-Box-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2017/11/02153856/Roberto-Calculli-The-Digital-Box-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2017/11/02153856/Roberto-Calculli-The-Digital-Box-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2017/11/02153856/Roberto-Calculli-The-Digital-Box-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2017/11/02153856/Roberto-Calculli-The-Digital-Box-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2017/11/02153856/Roberto-Calculli-The-Digital-Box-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2017/11/02153856/Roberto-Calculli-The-Digital-Box-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2017/11/02153856/Roberto-Calculli-The-Digital-Box.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital360 Awards 2017
Come gestire a 360° il mobile engagement
03 Nov 2017
di Valentina Bucci
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Mobile, dalla proximity all’engagement: la nuova era dell’hospitality
29 Set 2017
di Redazione 
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