Perché il digital marketing è importante per le aziende?

Il marketing digitale è importante per ogni attività perché aiuta a consolidare la consapevolezza del marchio . Il marketing digitale consente di raggiungere un pubblico più ampio rispetto al marketing tradizionale e inoltre spesso è anche più conveniente. Infine, consente di misurare il successo su base giornaliera e è sempre guidato dai dati (data-driven). Il marketing digitale offre molte possibilità per entrare in contatto diretto con i propri clienti anche con un budget limitato. Inoltre, in base agli obiettivi è possibile organizzare campagne di marketing digitale attraverso canali gratuiti o a pagamento.

Perché il marketing digitale è conveniente?

Il marketing digitale consente di monitorare le campagne su base giornaliera e ottimizzare gli investimenti se non viene rilevato un ROI elevato. Questa flessibilità non è consentita, ad esempio, con il marketing tradizionale. Grazie alla strategia di marketing digitale è possibile non sprecare denaro su canali che non funzionano bene.

Digital Marketing

<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-768x432.jpg" class="card-responsive-img fit-img" alt="CU-Cucinelli" decoding="async" fetchpriority="high" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/10/22173826/CU-Cucinelli.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Caso Utente
Il “CRM garbato” di Brunello Cucinelli
24 Ott 2018
di Stefano Uberti Foppa
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-768x432.jpg" class="card-responsive-img fit-img" alt="CU-Altravia-ovh" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/10/12121510/CU-Altravia-ovh.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Caso Utente
I progetti di Altravia incontrano il cloud privato di OVH
12 Ott 2018
di Piero Todorovich
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="L&#039;impatto del GDPR sul Marketing - Foto di un&#039;email di informativa privacy" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/10/04105614/GDPR-impatto-Marketing.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Mercati
L'impatto del GDPR sul marketing secondo Forrester
04 Ott 2018
di Elisabetta Bevilacqua
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-768x432.jpg" class="card-responsive-img fit-img" alt="Uno screenshot della Dashboard di Datorama di Salesforce" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/09/12163450/Salesforce-Datorama.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Aspettando Dreamforce 2018
Salesforce: Datorama per consolidare i dati e razionalizzare le campagne marketing
12 Set 2018
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<img width="1024" height="576" src="https://img.zerounoweb.it/wp-content/uploads/2018/07/24120749/Prospettive-Fashion-video-1024x576.jpg" class="responsive-img" alt="Screenshot del video: Comportamenti e acquisti online, le ripercussioni sulle aziende del fashion" style="display: block;" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/07/24120749/Prospettive-Fashion-video-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/07/24120749/Prospettive-Fashion-video-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/07/24120749/Prospettive-Fashion-video-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/07/24120749/Prospettive-Fashion-video-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/07/24120749/Prospettive-Fashion-video-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/07/24120749/Prospettive-Fashion-video-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/07/24120749/Prospettive-Fashion-video-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/07/24120749/Prospettive-Fashion-video-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/07/24120749/Prospettive-Fashion-video.jpg 1921w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="l" />					
Mercati - Video
Comportamenti e acquisti online, le ripercussioni sulle aziende del fashion13 Ago 2018
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<img width="768" height="512" src="https://www.zerounoweb.it/wp-content/uploads/2024/11/Mauro-Arte-3rdplace-data-intelligence-scaled-1-768x512.jpg" class="card-responsive-img fit-img" alt="Mauro Arte 3rdplace data intelligence" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/11/Mauro-Arte-3rdplace-data-intelligence-scaled-1-768x512.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Mauro-Arte-3rdplace-data-intelligence-scaled-1-1080x720.jpg 1080w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Mauro-Arte-3rdplace-data-intelligence-scaled-1-1621x1080.jpg 1621w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Mauro-Arte-3rdplace-data-intelligence-scaled-1-1536x1024.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Mauro-Arte-3rdplace-data-intelligence-scaled-1-2048x1365.jpg 2048w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Mauro-Arte-3rdplace-data-intelligence-scaled-1-132x88.jpg 132w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Mauro-Arte-3rdplace-data-intelligence-scaled-1-1024x682.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Mauro-Arte-3rdplace-data-intelligence-scaled-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
La Data Intelligence di 3rdPlace governa i siti di Nestlè Italia
08 Ago 2018
di Redazione 
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/07/27110607/claudio-zamboni-3rd-place-768x432.jpg" class="card-responsive-img fit-img" alt="foto di claudio zamboni di 3rd place" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/07/27110607/claudio-zamboni-3rd-place-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/07/27110607/claudio-zamboni-3rd-place-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/07/27110607/claudio-zamboni-3rd-place-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/07/27110607/claudio-zamboni-3rd-place-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/07/27110607/claudio-zamboni-3rd-place-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/07/27110607/claudio-zamboni-3rd-place-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/07/27110607/claudio-zamboni-3rd-place-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/07/27110607/claudio-zamboni-3rd-place-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/07/27110607/claudio-zamboni-3rd-place.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
3rdPlace l’AI al servizio della customer intelligence
03 Ago 2018
di Piero Todorovich
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/07/03103239/salesforce-basecamp-768x432.jpg" class="card-responsive-img fit-img" alt="salesforce basecamp" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/07/03103239/salesforce-basecamp-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/07/03103239/salesforce-basecamp-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/07/03103239/salesforce-basecamp-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/07/03103239/salesforce-basecamp-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/07/03103239/salesforce-basecamp-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/07/03103239/salesforce-basecamp-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/07/03103239/salesforce-basecamp-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/07/03103239/salesforce-basecamp.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Attualità
Salesforce, dal Basecamp il CRM per la 4° rivoluzione industriale
03 Lug 2018
di Michele Mornese
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-768x432.jpg" class="card-responsive-img fit-img" alt="Digital360-hub" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/06/29110516/Digital360-hub.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

News
Ecco Digital360 Hub: nasce il servizio di digital marketing per le tech company italiane
29 Giu 2018
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Cloud, Iot e Blockchain: ecco le priorità digitali delle Pmi italiane
30 Mag 2018
di Redazione 
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<img width="1024" height="576" src="https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-1024x576.jpg" class="responsive-img" alt="Come sta cambiando il marketing con il software?" style="display: block;" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/05/18164250/Video-Marketing-technology.jpg 1921w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="l" />					
Prospettive - Video
Come sta cambiando il marketing con il software?21 Mag 2018
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<img width="768" height="419" src="https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience-768x419.jpg" class="card-responsive-img fit-img" alt="Mobile-app-user-experience" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience-768x419.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience-300x164.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience-1024x559.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/05/03100114/Mobile-app-user-experience.jpg 1981w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Attualità
Entando, DxP leggera e open source per creare Modern Application
03 Mag 2018
di Riccardo Cervelli
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