Perché il digital marketing è importante per le aziende?

Il marketing digitale è importante per ogni attività perché aiuta a consolidare la consapevolezza del marchio . Il marketing digitale consente di raggiungere un pubblico più ampio rispetto al marketing tradizionale e inoltre spesso è anche più conveniente. Infine, consente di misurare il successo su base giornaliera e è sempre guidato dai dati (data-driven). Il marketing digitale offre molte possibilità per entrare in contatto diretto con i propri clienti anche con un budget limitato. Inoltre, in base agli obiettivi è possibile organizzare campagne di marketing digitale attraverso canali gratuiti o a pagamento.

Perché il marketing digitale è conveniente?

Il marketing digitale consente di monitorare le campagne su base giornaliera e ottimizzare gli investimenti se non viene rilevato un ROI elevato. Questa flessibilità non è consentita, ad esempio, con il marketing tradizionale. Grazie alla strategia di marketing digitale è possibile non sprecare denaro su canali che non funzionano bene.

Digital Marketing

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Forum PA 2019, Olivetti: la rivoluzione digitale in nove passi
14 Mag 2019
di Redazione 
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News
Microsoft e The Talent Institute insieme per la formazione degli hacker della crescita
13 Mag 2019
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-768x432.jpg" class="card-responsive-img fit-img" alt="I sei stadi dal punto di vista della maturità del marketing data-driven delle aziende" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2019/04/09145850/BCG-google-research.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

News
Studio Google-BCG: ecco come l'eccellenza nel data-driven marketing può far crescere i ricavi del 20%
17 Apr 2019
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<img width="1024" height="576" src="https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-1024x576.jpg" class="responsive-img" alt="George F.Colony CEO di Forrester" style="display: block;" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2019/04/12101241/user-experience-forrester-2019.jpg 1921w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="l" />					
Video
Innovazione digitale e pragmaticità, così deve cambiare la customer experience15 Apr 2019
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-768x432.jpg" class="card-responsive-img fit-img" alt="Neosperience: come portare l’empatia nella tecnologia, per un nuovo tipo di marketing" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2019/04/03150438/empatia-marketing-neosperience1.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Attualità
Neosperience: come portare l’empatia nella tecnologia, per un nuovo tipo di marketing
03 Apr 2019
di Piero Todorovich
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<img width="678" height="381" src="https://www.zerounoweb.it/wp-content/uploads/2024/11/data-driven-7.jpg" class="card-responsive-img fit-img" alt="Benefici dell&#039;Enterprise Architecture" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/11/data-driven-7.jpg 678w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-driven-7-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-driven-7-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-driven-7-lq.jpg 30w" sizes="(max-width: 678px) 100vw, 678px" data-eio="l" />
Data Driven Marketing, un approccio che paga in termini di ricavi
01 Apr 2019
di Redazione 
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Aperte le candidature alla quarta edizione dei Digital360 Awards 2019
20 Mar 2019
di Redazione 
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<img width="768" height="576" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-768x576.jpg" class="card-responsive-img fit-img" alt="SamsungInnovationCamp_Verona-1" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-768x576.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-960x720.jpg 960w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-1440x1080.jpg 1440w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-1536x1152.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-117x88.jpg 117w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-1024x768.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/SamsungInnovationCamp_Verona-1.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Samsung Innovation Camp
A Verona la premiazione dei vincitori del Samsung Innovation Camp
17 Feb 2019
di Redazione 
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2019/01/15163358/sap-ibm-toyota-logoplaste-768x432.jpg" class="card-responsive-img fit-img" alt="Trasformazione digitale delle imprese, i frutti della collaborazione IBM e SAP" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2019/01/15163358/sap-ibm-toyota-logoplaste-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2019/01/15163358/sap-ibm-toyota-logoplaste-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2019/01/15163358/sap-ibm-toyota-logoplaste-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2019/01/15163358/sap-ibm-toyota-logoplaste-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2019/01/15163358/sap-ibm-toyota-logoplaste-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2019/01/15163358/sap-ibm-toyota-logoplaste-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2019/01/15163358/sap-ibm-toyota-logoplaste-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2019/01/15163358/sap-ibm-toyota-logoplaste-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2019/01/15163358/sap-ibm-toyota-logoplaste.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

News
Trasformazione digitale delle imprese, i frutti della collaborazione IBM e SAP
15 Gen 2019
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-768x432.jpg" class="card-responsive-img fit-img" alt="Raccolta delle 14 tendenze digitali strategiche di Forrester per il 2019" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2019/01/10115717/Tendenze-digitali-strategiche-2019-Forrester.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Prospettive
Previsioni tecnologiche 2019 Forrester: basta sognare, è l’ora del pragmatismo
10 Gen 2019
di Stefano Uberti Foppa
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<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-768x432.jpg" class="card-responsive-img fit-img" alt="Mia-platform" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2018/12/18171622/Mia-platform.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Attualità
Mia-Platform: semplificare lo sviluppo di piattaforme per l’omnicanalità
18 Dic 2018
di Giorgio Fusari
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Intervista
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21 Nov 2018
di Stefano Uberti Foppa
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