Perché il digital marketing è importante per le aziende?

Il marketing digitale è importante per ogni attività perché aiuta a consolidare la consapevolezza del marchio . Il marketing digitale consente di raggiungere un pubblico più ampio rispetto al marketing tradizionale e inoltre spesso è anche più conveniente. Infine, consente di misurare il successo su base giornaliera e è sempre guidato dai dati (data-driven). Il marketing digitale offre molte possibilità per entrare in contatto diretto con i propri clienti anche con un budget limitato. Inoltre, in base agli obiettivi è possibile organizzare campagne di marketing digitale attraverso canali gratuiti o a pagamento.

Perché il marketing digitale è conveniente?

Il marketing digitale consente di monitorare le campagne su base giornaliera e ottimizzare gli investimenti se non viene rilevato un ROI elevato. Questa flessibilità non è consentita, ad esempio, con il marketing tradizionale. Grazie alla strategia di marketing digitale è possibile non sprecare denaro su canali che non funzionano bene.

Digital Marketing

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Digital Skills
Digital360 investe sulle digital skills con una nuova piattaforma online
27 Mar 2020
di Redazione 
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Digital360 Awards 2018
Apparound, l’app per semplificare il lavoro dei venditori
12 Mar 2020
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Come i big data vengono utilizzati nel marketing digitale
12 Mar 2020
di Enrico Gobbi
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Adottare una strategia data driven per garantire un ROI elevato
20 Feb 2020
di Claudia Costa
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L'impatto del GDPR sul data-driven marketing
11 Set 2019
di Claudia Costa
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News
CallX360Hub: Digital360 apre la call per nuove soluzioni tecnologiche e servizi innovativi di marketing e lead generation B2b
10 Set 2019
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Callx360, i talenti digitali “reinventano” marketing e lead generation B2B
10 Set 2019
di Redazione 
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Torna Tech Companies Lab: appuntamento il 29 ottobre a Milano
09 Set 2019
di Redazione 
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Apparound Point of View
Gli strumenti digitali che semplificano la vita ai venditori
06 Set 2019
di Apparound 
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Attualità
Tech Companies Lab, il summit per gli imprenditori e gli operatori del canale ICT
04 Set 2019
di Cristina Mazzani
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Nessie, la condivisione dei dati tra operatori facilita le attività di marketing mirate
28 Giu 2019
di Gianluigi Torchiani
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News
Il marketing in Europa nell’era dell’AI: clienti in crescita grazie ai contenuti "intelligenti"
27 Giu 2019
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