Perché il digital marketing è importante per le aziende?

Il marketing digitale è importante per ogni attività perché aiuta a consolidare la consapevolezza del marchio . Il marketing digitale consente di raggiungere un pubblico più ampio rispetto al marketing tradizionale e inoltre spesso è anche più conveniente. Infine, consente di misurare il successo su base giornaliera e è sempre guidato dai dati (data-driven). Il marketing digitale offre molte possibilità per entrare in contatto diretto con i propri clienti anche con un budget limitato. Inoltre, in base agli obiettivi è possibile organizzare campagne di marketing digitale attraverso canali gratuiti o a pagamento.

Perché il marketing digitale è conveniente?

Il marketing digitale consente di monitorare le campagne su base giornaliera e ottimizzare gli investimenti se non viene rilevato un ROI elevato. Questa flessibilità non è consentita, ad esempio, con il marketing tradizionale. Grazie alla strategia di marketing digitale è possibile non sprecare denaro su canali che non funzionano bene.

Digital Marketing

<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Digital Marketing, Barilla ha la sua ‘ricetta’: dalle Mobile App ai Social Network" decoding="async" fetchpriority="high" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

business case
Digital Marketing, Barilla ha la sua ‘ricetta’: dalle Mobile App ai Social Network
03 Lug 2013
di Redazione 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Socialnomics: l’economia social è già realtà" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Socialnomics: l’economia social è già realtà
18 Giu 2013
di Nicoletta Boldrini
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Webtrends, ridurre il gap tra analisi e azione" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Webtrends, ridurre il gap tra analisi e azione
04 Apr 2013
di  
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Assinform  2013: consuntivi e proiezioni di un It a doppia marcia" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Assinform  2013: consuntivi e proiezioni di un It a doppia marcia
19 Mar 2013
di  
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<img width="614" height="426" src="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04201238/367p35zarantonello.jpg" class="card-responsive-img fit-img" alt="Zarantonello" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04201238/367p35zarantonello.jpg 614w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04201238/367p35zarantonello-300x208.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04201238/367p35zarantonello-lq.jpg 30w" sizes="(max-width: 614px) 100vw, 614px" data-eio="l" />

Caso Utente
Negozi e social network integrati nel Crm
06 Feb 2013
di Giampiero Carli Ballola e  Giampiero Carli Ballola
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<img width="200" height="182" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/iphone-your-here-207555-130318174455.jpg" class="card-responsive-img fit-img" alt="iphone-your-here-207555-130318174455" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/iphone-your-here-207555-130318174455.jpg 200w, https://www.zerounoweb.it/wp-content/uploads/2024/09/iphone-your-here-207555-130318174455-97x88.jpg 97w, https://www.zerounoweb.it/wp-content/uploads/2024/09/iphone-your-here-207555-130318174455-lq.jpg 30w" sizes="(max-width: 200px) 100vw, 200px" data-eio="l" />

Approfondimenti
Cresce in tutto il mondo il Mobile Advertising
19 Dic 2012
di Redazione 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Da Auchan si fa la spesa con lo smartphone" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Approfondimenti
Da Auchan si fa la spesa con lo smartphone
05 Dic 2012
di Redazione 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Teradata: finalizzare la data analysis al business" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Teradata: finalizzare la data analysis al business
14 Nov 2012
di Giampiero Carli Ballola
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="È il digital marketing il “low hanging fruit”" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
È il digital marketing il “low hanging fruit”
14 Nov 2012
di Giampiero Carli Ballola
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Ibm: Web Analytics per migliorare i risultati di marketing attraverso il cloud" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Ibm: Web Analytics per migliorare i risultati di marketing attraverso il cloud
09 Set 2011
di Nicoletta Boldrini
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<img width="135" height="245" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/informazione-178438-130318173648.jpg" class="card-responsive-img fit-img" alt="informazione-178438-130318173648" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/informazione-178438-130318173648.jpg 135w, https://www.zerounoweb.it/wp-content/uploads/2024/09/informazione-178438-130318173648-48x88.jpg 48w, https://www.zerounoweb.it/wp-content/uploads/2024/09/informazione-178438-130318173648-lq.jpg 30w" sizes="(max-width: 135px) 100vw, 135px" data-eio="l" />

Rubriche - Mobile Marketing & Service
Mobile display advertising, come pubblicizzare un evento? | Internet 4 Things
01 Gen 2011
di Redazione 
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<img width="70" height="76" src="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04195253/p36-battaglia.jpg" class="card-responsive-img fit-img" alt="Web 2.0: a chi può servire? Le esperienze degli utenti" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04195253/p36-battaglia.jpg 70w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04195253/p36-battaglia-lq.jpg 30w" sizes="(max-width: 70px) 100vw, 70px" data-eio="l" />
Web 2.0: a chi può servire? Le esperienze degli utenti
23 Giu 2009
di  Antonio Santangelo
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