Perché il digital marketing è importante per le aziende?

Il marketing digitale è importante per ogni attività perché aiuta a consolidare la consapevolezza del marchio . Il marketing digitale consente di raggiungere un pubblico più ampio rispetto al marketing tradizionale e inoltre spesso è anche più conveniente. Infine, consente di misurare il successo su base giornaliera e è sempre guidato dai dati (data-driven). Il marketing digitale offre molte possibilità per entrare in contatto diretto con i propri clienti anche con un budget limitato. Inoltre, in base agli obiettivi è possibile organizzare campagne di marketing digitale attraverso canali gratuiti o a pagamento.

Perché il marketing digitale è conveniente?

Il marketing digitale consente di monitorare le campagne su base giornaliera e ottimizzare gli investimenti se non viene rilevato un ROI elevato. Questa flessibilità non è consentita, ad esempio, con il marketing tradizionale. Grazie alla strategia di marketing digitale è possibile non sprecare denaro su canali che non funzionano bene.

Digital Marketing

<img width="640" height="411" src="https://www.zerounoweb.it/wp-content/uploads/2024/11/balocco-1.jpg" class="card-responsive-img fit-img" alt="balocco" decoding="async" fetchpriority="high" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/11/balocco-1.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/11/balocco-1-137x88.jpg 137w, https://www.zerounoweb.it/wp-content/uploads/2024/11/balocco-1-lq.jpg 30w" sizes="(max-width: 640px) 100vw, 640px" data-eio="l" />
Digital360 spinge sull'open innovation: al via la call MarTech Revolution
28 Lug 2021
di Redazione 
Condividi il post
Condividi



<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/11/shutterstock_730472956-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_730472956" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/11/shutterstock_730472956-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/11/shutterstock_730472956-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/11/shutterstock_730472956-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/11/shutterstock_730472956-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/11/shutterstock_730472956-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/11/shutterstock_730472956-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/11/shutterstock_730472956-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/11/shutterstock_730472956.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
L'AI per interagire con i clienti in modo sempre più veloce e preciso
21 Feb 2021
di Claudia Costa
Condividi il post
Condividi



<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_1126107947-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_1126107947" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_1126107947-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_1126107947-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_1126107947-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_1126107947-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_1126107947-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_1126107947-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_1126107947-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_1126107947.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

News
Digital360 porta al B2B il Digital Marketing & Sales as a service
14 Gen 2021
di Redazione 
Condividi il post
Condividi



<img width="768" height="432" src="https://img.zerounoweb.it/wp-content/uploads/2020/11/20170927/digital-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="digital marketing" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/2020/11/20170927/digital-marketing-768x432.jpg 768w, https://img.zerounoweb.it/wp-content/uploads/2020/11/20170927/digital-marketing-156x88.jpg 156w, https://img.zerounoweb.it/wp-content/uploads/2020/11/20170927/digital-marketing-300x169.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/2020/11/20170927/digital-marketing-1024x576.jpg 1024w, https://img.zerounoweb.it/wp-content/uploads/2020/11/20170927/digital-marketing-1920x1080.jpg 1920w, https://img.zerounoweb.it/wp-content/uploads/2020/11/20170927/digital-marketing-1280x720.jpg 1280w, https://img.zerounoweb.it/wp-content/uploads/2020/11/20170927/digital-marketing-640x360.jpg 640w, https://img.zerounoweb.it/wp-content/uploads/2020/11/20170927/digital-marketing-lq.jpg 30w, https://img.zerounoweb.it/wp-content/uploads/2020/11/20170927/digital-marketing.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

News
Digital marketing, come si è sviluppato e le sfide
20 Nov 2020
di  Rossella Macinante
Condividi il post
Condividi



<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/image-recognition-768x432.jpg" class="card-responsive-img fit-img" alt="image-recognition" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/image-recognition-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/image-recognition-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/09/image-recognition-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/09/image-recognition-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/09/image-recognition-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/09/image-recognition-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/09/image-recognition-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/image-recognition.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Point of View
Image Recognition: cos'è, come funziona e quali sono i vantaggi per le aziende
30 Set 2020
di Redazione 
Condividi il post
Condividi



<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-store-management-768x432.jpg" class="card-responsive-img fit-img" alt="store management concept" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-store-management-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-store-management-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-store-management-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-store-management-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-store-management-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-store-management-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-store-management-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-store-management.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Vodafone Point of View
Store management: cos'è e come sfruttarne tutte le potenzialità con IoT e Analytics
09 Set 2020
di Redazione 
Condividi il post
Condividi



<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/11/data-analysis-marketing-1-768x432.jpg" class="card-responsive-img fit-img" alt="Heat map: cos&#039;è e a cosa serve" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/11/data-analysis-marketing-1-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-analysis-marketing-1-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-analysis-marketing-1-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-analysis-marketing-1-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-analysis-marketing-1-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-analysis-marketing-1-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-analysis-marketing-1-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/11/data-analysis-marketing-1.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Fastweb migliora la qualità dell’interazione con il cliente grazie ad Alteryx
25 Giu 2020
di Redazione 
Condividi il post
Condividi



<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/11/ai-marketing-ibm-1-768x432.jpg" class="card-responsive-img fit-img" alt="Cohort (coorte): che cos’è e come si usa nel marketing" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/11/ai-marketing-ibm-1-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/11/ai-marketing-ibm-1-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/11/ai-marketing-ibm-1-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/11/ai-marketing-ibm-1-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/11/ai-marketing-ibm-1-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/11/ai-marketing-ibm-1-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/11/ai-marketing-ibm-1-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/11/ai-marketing-ibm-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Dall’emergenza alla Fase 2, l’AI per conoscere meglio i clienti
04 Giu 2020
di Annalisa Casali
Condividi il post
Condividi



<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/11/Salvo-Nicotra-CTO-di-Neodata-768x432.jpg" class="card-responsive-img fit-img" alt="Foto di Salvo Nicotra CTO di Neodata" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/11/Salvo-Nicotra-CTO-di-Neodata-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Salvo-Nicotra-CTO-di-Neodata-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Salvo-Nicotra-CTO-di-Neodata-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Salvo-Nicotra-CTO-di-Neodata-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Salvo-Nicotra-CTO-di-Neodata-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Salvo-Nicotra-CTO-di-Neodata-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Salvo-Nicotra-CTO-di-Neodata-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/11/Salvo-Nicotra-CTO-di-Neodata.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Neodata Group: la connessione verso l’esterno aumenta il valore del dato
03 Giu 2020
di Gianluigi Torchiani
Condividi il post
Condividi



<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_736986676-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_736986676" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_736986676-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_736986676-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_736986676-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_736986676-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_736986676-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_736986676-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_736986676-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_736986676.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Convegno
Smart & Connected Car, prospettive e opportunità: il convegno dell'Osservatorio
27 Mag 2020
di Redazione 
Condividi il post
Condividi



<img width="768" height="440" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_372904642-768x440.jpg" class="card-responsive-img fit-img" alt="shutterstock_372904642" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_372904642-768x440.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_372904642-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_372904642-154x88.jpg 154w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_372904642-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shutterstock_372904642.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Smart Working, le soluzioni Tim per gestire i gruppi di lavoro e comunicare con i clienti
03 Apr 2020
di Redazione 
Condividi il post
Condividi



<img width="768" height="439" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/Digital360-2-768x439.jpg" class="card-responsive-img fit-img" alt="Digital360-2" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/Digital360-2-768x439.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/Digital360-2-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/09/Digital360-2-154x88.jpg 154w, https://www.zerounoweb.it/wp-content/uploads/2024/09/Digital360-2-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/Digital360-2.jpg 923w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

News
Digital 360, i digital as a service trainano il fatturato che cresce del 12%
01 Apr 2020
di Redazione 
Condividi il post
Condividi