Perché il digital marketing è importante per le aziende?

Il marketing digitale è importante per ogni attività perché aiuta a consolidare la consapevolezza del marchio . Il marketing digitale consente di raggiungere un pubblico più ampio rispetto al marketing tradizionale e inoltre spesso è anche più conveniente. Infine, consente di misurare il successo su base giornaliera e è sempre guidato dai dati (data-driven). Il marketing digitale offre molte possibilità per entrare in contatto diretto con i propri clienti anche con un budget limitato. Inoltre, in base agli obiettivi è possibile organizzare campagne di marketing digitale attraverso canali gratuiti o a pagamento.

Perché il marketing digitale è conveniente?

Il marketing digitale consente di monitorare le campagne su base giornaliera e ottimizzare gli investimenti se non viene rilevato un ROI elevato. Questa flessibilità non è consentita, ad esempio, con il marketing tradizionale. Grazie alla strategia di marketing digitale è possibile non sprecare denaro su canali che non funzionano bene.

Digital Marketing

<img width="693" height="693" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-advertising-marketing-150727182506-1.jpg" class="card-responsive-img fit-img" alt="mobile-advertising-marketing-150727182506" decoding="async" fetchpriority="high" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-advertising-marketing-150727182506-1.jpg 693w, https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-advertising-marketing-150727182506-1-88x88.jpg 88w, https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-advertising-marketing-150727182506-1-120x120.jpg 120w, https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-advertising-marketing-150727182506-1-lq.jpg 30w" sizes="(max-width: 693px) 100vw, 693px" data-eio="l" />

Tendenze
Mobile Marketing, la pubblicità ci troverà "seguendoci" da un device all'altro
03 Ago 2015
di Redazione 
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<img width="614" height="279" src="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04204101/8310-www2015-made-in-italy11.jpg" class="card-responsive-img fit-img" alt="Il digital, leva di sviluppo per il Made in Italy" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04204101/8310-www2015-made-in-italy11.jpg 614w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04204101/8310-www2015-made-in-italy11-300x136.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04204101/8310-www2015-made-in-italy11-lq.jpg 30w" sizes="(max-width: 614px) 100vw, 614px" data-eio="l" />
Il digital, leva di sviluppo per il Made in Italy
27 Lug 2015
di Elisabetta Bevilacqua
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<img width="449" height="614" src="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04204029/8184-claudio-gianni.jpg" class="card-responsive-img fit-img" alt="Franchisee, il partner per la media impresa targato Colt" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04204029/8184-claudio-gianni.jpg 449w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04204029/8184-claudio-gianni-219x300.jpg 219w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04204029/8184-claudio-gianni-lq.jpg 30w" sizes="(max-width: 449px) 100vw, 449px" data-eio="l" />
Franchisee, il partner per la media impresa targato Colt
13 Lug 2015
di  
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<img width="768" height="537" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-advertising-150225091605-1-768x537.jpg" class="card-responsive-img fit-img" alt="mobile-advertising-150225091605" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-advertising-150225091605-1-768x537.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-advertising-150225091605-1-126x88.jpg 126w, https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-advertising-150225091605-1-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-advertising-150225091605-1.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Mobile advertising
USA, la pubblicità su smartphone fa aumentare le presenze in negozio dell'80%
02 Lug 2015
di Redazione 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="La Oracle road, verso Hybrid Cloud aperte e flessibili" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
La Oracle road, verso Hybrid Cloud aperte e flessibili
19 Mag 2015
di Riccardo Cervelli
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<img width="600" height="529" src="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203506/8229_filippone_avanade-italy.jpg" class="card-responsive-img fit-img" alt="Avanade: “Contestual epiphanies” per sedurre i clienti retail" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203506/8229_filippone_avanade-italy.jpg 600w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203506/8229_filippone_avanade-italy-300x265.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203506/8229_filippone_avanade-italy-lq.jpg 30w" sizes="(max-width: 600px) 100vw, 600px" data-eio="l" />
Avanade: “Contestual epiphanies” per sedurre i clienti retail
23 Mar 2015
di Valentina Bucci
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<img width="617" height="268" src="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203345/7528-cisco-iot.jpg" class="card-responsive-img fit-img" alt="Esempi concreti di IoT" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203345/7528-cisco-iot.jpg 617w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203345/7528-cisco-iot-300x130.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203345/7528-cisco-iot-lq.jpg 30w" sizes="(max-width: 617px) 100vw, 617px" data-eio="l" />
Esempi concreti di IoT
12 Feb 2015
di Patrizia Fabbri
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="VERSO L’HYBRID CLOUD,  PER INNOVARE LE INFRASTRUTTURE IT" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
VERSO L’HYBRID CLOUD,  PER INNOVARE LE INFRASTRUTTURE IT
27 Gen 2015
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<img width="614" height="426" src="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203212/7399_01_boldrini.jpg" class="card-responsive-img fit-img" alt="Managed Services: liberare innovazione allineata al business" decoding="async" srcset="https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203212/7399_01_boldrini.jpg 614w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203212/7399_01_boldrini-300x208.jpg 300w, https://img.zerounoweb.it/wp-content/uploads/sites/6/2017/07/04203212/7399_01_boldrini-lq.jpg 30w" sizes="(max-width: 614px) 100vw, 614px" data-eio="l" />
Managed Services: liberare innovazione allineata al business
13 Gen 2015
di  
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Information Management: cosa cambia con i Big Data Analytics?" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Information Management: cosa cambia con i Big Data Analytics?
10 Dic 2014
di Nicoletta Boldrini
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Ibm Italia pronta a espandere le soluzioni cloud per le Pmi" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Ibm Italia pronta a espandere le soluzioni cloud per le Pmi
29 Ott 2014
di Redazione 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="WORKSHOP ENERGY &amp; UTILITIES - “Pensare innovativo” e nativamente digitale" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
WORKSHOP ENERGY & UTILITIES - “Pensare innovativo” e nativamente digitale
23 Ott 2014
di Vittorio Arighi
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