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Proximity Marketing

<img width="768" height="508" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/beacon-160115143300-768x508.jpg" class="card-responsive-img fit-img" alt="beacon-160115143300" decoding="async" fetchpriority="high" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/beacon-160115143300-768x508.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/beacon-160115143300-133x88.jpg 133w, https://www.zerounoweb.it/wp-content/uploads/2024/09/beacon-160115143300-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/beacon-160115143300.jpg 924w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Analisi e ricerche
Il boom dei beacon e Apple Pay spingono il Proximity Marketing
19 Gen 2016
di Redazione ZeroUno 
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<img width="768" height="441" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/151124154602-768x441.jpg" class="card-responsive-img fit-img" alt="151124154602" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/151124154602-768x441.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/151124154602-153x88.jpg 153w, https://www.zerounoweb.it/wp-content/uploads/2024/09/151124154602-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/151124154602.jpg 903w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL RETAIL
OVS, ecco il concept store dell'era digitale: la customer experience si trasforma con Google Glass e gamification
09 Dic 2015
di Redazione ZeroUno 
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<img width="768" height="768" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/smart-working-151201235639-1-768x768.jpg" class="card-responsive-img fit-img" alt="smart-working-151201235639" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/smart-working-151201235639-1-768x768.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/smart-working-151201235639-1-720x720.jpg 720w, https://www.zerounoweb.it/wp-content/uploads/2024/09/smart-working-151201235639-1-88x88.jpg 88w, https://www.zerounoweb.it/wp-content/uploads/2024/09/smart-working-151201235639-1-120x120.jpg 120w, https://www.zerounoweb.it/wp-content/uploads/2024/09/smart-working-151201235639-1-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/smart-working-151201235639-1.jpg 1028w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Il digital marketing è bimodale. Perché non c'è customer satisfaction senza experience management
03 Dic 2015
di Redazione ZeroUno 
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<img width="768" height="723" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/concept-store-151101105410-1-768x723.jpg" class="card-responsive-img fit-img" alt="concept-store-151101105410" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/concept-store-151101105410-1-768x723.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/concept-store-151101105410-1-764x720.jpg 764w, https://www.zerounoweb.it/wp-content/uploads/2024/09/concept-store-151101105410-1-1147x1080.jpg 1147w, https://www.zerounoweb.it/wp-content/uploads/2024/09/concept-store-151101105410-1-1536x1447.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/09/concept-store-151101105410-1-2048x1929.jpg 2048w, https://www.zerounoweb.it/wp-content/uploads/2024/09/concept-store-151101105410-1-93x88.jpg 93w, https://www.zerounoweb.it/wp-content/uploads/2024/09/concept-store-151101105410-1-815x768.jpg 815w, https://www.zerounoweb.it/wp-content/uploads/2024/09/concept-store-151101105410-1-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
OVS diventa un concept store 2.0. È la Internet of Things più creativa a motivare la shopping experience
17 Nov 2015
di Redazione ZeroUno 
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<img width="768" height="756" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/shopping-experience-crm-150927175718-1-768x756.jpg" class="card-responsive-img fit-img" alt="shopping-experience-crm-150927175718" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/shopping-experience-crm-150927175718-1-768x756.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shopping-experience-crm-150927175718-1-731x720.jpg 731w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shopping-experience-crm-150927175718-1-1097x1080.jpg 1097w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shopping-experience-crm-150927175718-1-1536x1513.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shopping-experience-crm-150927175718-1-2048x2017.jpg 2048w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shopping-experience-crm-150927175718-1-89x88.jpg 89w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shopping-experience-crm-150927175718-1-780x768.jpg 780w, https://www.zerounoweb.it/wp-content/uploads/2024/09/shopping-experience-crm-150927175718-1-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Shopping experience, CRM e innovazione tecnologica: 5 miti da sfatare
28 Set 2015
di Redazione ZeroUno 
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<img width="768" height="518" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/azerbaijan-azerbaigian-padiglione-150819165557-768x518.jpg" class="card-responsive-img fit-img" alt="azerbaijan-azerbaigian-padiglione-150819165557" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/azerbaijan-azerbaigian-padiglione-150819165557-768x518.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/azerbaijan-azerbaigian-padiglione-150819165557-131x88.jpg 131w, https://www.zerounoweb.it/wp-content/uploads/2024/09/azerbaijan-azerbaigian-padiglione-150819165557-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/azerbaijan-azerbaigian-padiglione-150819165557.jpg 905w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Mobile Marketing
Expo, la digital experience del padiglione “gioiello” coinvolge prima, durante e dopo la visita
20 Ago 2015
di Redazione ZeroUno 
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<img width="768" height="564" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-retail-experience-150720110232-768x564.jpg" class="card-responsive-img fit-img" alt="vodafone-retail-experience-150720110232" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-retail-experience-150720110232-768x564.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-retail-experience-150720110232-981x720.jpg 981w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-retail-experience-150720110232-120x88.jpg 120w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-retail-experience-150720110232-1024x752.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-retail-experience-150720110232-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/vodafone-retail-experience-150720110232.jpg 1046w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Strategie
Vodafone e il retail, l’esperienza d’acquisto e vendita nei negozi diventa “mobile driven”
20 Lug 2015
di Redazione ZeroUno 
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<img width="768" height="796" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-768x796.jpg" class="card-responsive-img fit-img" alt="multicanalita-italia-150615100702" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-768x796.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-695x720.jpg 695w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-1042x1080.jpg 1042w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-85x88.jpg 85w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-741x768.jpg 741w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702.jpg 1291w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Il 60% degli italiani è multicanale. Per ingaggiarli servono marketing automation e CRM 3.0
15 Giu 2015
di Redazione ZeroUno 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="OVS cambia lo shopping con il proximity marketing" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

esperienze
OVS cambia lo shopping con il proximity marketing
05 Dic 2014
di Redazione ZeroUno 
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<img width="622" height="544" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/internet-things-131217114855.jpg" class="card-responsive-img fit-img" alt="internet-things-131217114855" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/internet-things-131217114855.jpg 622w, https://www.zerounoweb.it/wp-content/uploads/2024/09/internet-things-131217114855-101x88.jpg 101w, https://www.zerounoweb.it/wp-content/uploads/2024/09/internet-things-131217114855-lq.jpg 30w" sizes="(max-width: 622px) 100vw, 622px" data-eio="l" />
IoT: a fine 2014 il valore del mercato raggiungerà 2.300 miliardi di dollari
30 Ott 2014
di Redazione ZeroUno 
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<img width="135" height="131" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/piramidi-articolo-bluetooth-161910-130318173401.jpg" class="card-responsive-img fit-img" alt="piramidi-articolo-bluetooth-161910-130318173401" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/piramidi-articolo-bluetooth-161910-130318173401.jpg 135w, https://www.zerounoweb.it/wp-content/uploads/2024/09/piramidi-articolo-bluetooth-161910-130318173401-91x88.jpg 91w, https://www.zerounoweb.it/wp-content/uploads/2024/09/piramidi-articolo-bluetooth-161910-130318173401-lq.jpg 30w" sizes="(max-width: 135px) 100vw, 135px" data-eio="l" />

Rubriche - Mobile Marketing & Service
Bluetooth Marketing al centro commerciale Piramidi di Venezia
01 Mag 2010
di Redazione ZeroUno 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="È il momento dei geo social network" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Rubriche - Mobile Content
È il momento dei geo social network
01 Set 2009
di Redazione ZeroUno 
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