N

Nielsen

<img width="768" height="496" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-shopping-multicanalita-150618154807-768x496.jpg" class="card-responsive-img fit-img" alt="mobile-shopping-multicanalita-150618154807" decoding="async" fetchpriority="high" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-shopping-multicanalita-150618154807-768x496.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-shopping-multicanalita-150618154807-136x88.jpg 136w, https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-shopping-multicanalita-150618154807-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-shopping-multicanalita-150618154807.jpg 792w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Osservatori
Da eCommerce a Everywhere Commerce, il Mobile guida lo shopping di 12,5 milioni di italiani
18 Giu 2015
di Redazione ZeroUno 
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<img width="768" height="796" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-768x796.jpg" class="card-responsive-img fit-img" alt="multicanalita-italia-150615100702" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-768x796.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-695x720.jpg 695w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-1042x1080.jpg 1042w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-85x88.jpg 85w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-741x768.jpg 741w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/09/multicanalita-italia-150615100702.jpg 1291w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Il 60% degli italiani è multicanale. Per ingaggiarli servono marketing automation e CRM 3.0
15 Giu 2015
di Redazione ZeroUno 
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<img width="768" height="512" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/barware-specchio-intelligente-150528100510-768x512.jpg" class="card-responsive-img fit-img" alt="barware-specchio-intelligente-150528100510" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/barware-specchio-intelligente-150528100510-768x512.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/09/barware-specchio-intelligente-150528100510-1080x720.jpg 1080w, https://www.zerounoweb.it/wp-content/uploads/2024/09/barware-specchio-intelligente-150528100510-1620x1080.jpg 1620w, https://www.zerounoweb.it/wp-content/uploads/2024/09/barware-specchio-intelligente-150528100510-1536x1024.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/09/barware-specchio-intelligente-150528100510-2048x1365.jpg 2048w, https://www.zerounoweb.it/wp-content/uploads/2024/09/barware-specchio-intelligente-150528100510-132x88.jpg 132w, https://www.zerounoweb.it/wp-content/uploads/2024/09/barware-specchio-intelligente-150528100510-1024x683.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/09/barware-specchio-intelligente-150528100510-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Internet of Things nel retail
Magic Mirror, lo specchio “tecnologico” diventa strumento di relazione e customer engagement
28 Mag 2015
di Redazione ZeroUno 
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<img width="297" height="275" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-internet-150406193108.jpg" class="card-responsive-img fit-img" alt="mobile-internet-150406193108" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-internet-150406193108.jpg 297w, https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-internet-150406193108-95x88.jpg 95w, https://www.zerounoweb.it/wp-content/uploads/2024/09/mobile-internet-150406193108-lq.jpg 30w" sizes="(max-width: 297px) 100vw, 297px" data-eio="l" />

Scenari
Nielsen: si naviga con il pc per informarsi su prodotti costosi, con il Mobile per interagire con i brand
06 Apr 2015
di Redazione ZeroUno 
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<img width="352" height="329" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/cmmc-vodafone-mobile-150310163716.jpg" class="card-responsive-img fit-img" alt="cmmc-vodafone-mobile-150310163716" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/cmmc-vodafone-mobile-150310163716.jpg 352w, https://www.zerounoweb.it/wp-content/uploads/2024/09/cmmc-vodafone-mobile-150310163716-94x88.jpg 94w, https://www.zerounoweb.it/wp-content/uploads/2024/09/cmmc-vodafone-mobile-150310163716-lq.jpg 30w" sizes="(max-width: 352px) 100vw, 352px" data-eio="l" />

Riconoscimenti
Mobile App di servizio clienti, il Club CMMC premia My Vodafone
10 Mar 2015
di Redazione ZeroUno 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Magic mirror, sensori, videowall: il negozio sportivo ora è davvero 2.0" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

hi-tech retail
Magic mirror, sensori, videowall: il negozio sportivo ora è davvero 2.0
24 Nov 2014
di Redazione ZeroUno 
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<img width="337" height="283" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/gente-mobile-smartphone-140704140633-1.jpg" class="card-responsive-img fit-img" alt="gente-mobile-smartphone-140704140633" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/gente-mobile-smartphone-140704140633-1.jpg 337w, https://www.zerounoweb.it/wp-content/uploads/2024/09/gente-mobile-smartphone-140704140633-1-105x88.jpg 105w, https://www.zerounoweb.it/wp-content/uploads/2024/09/gente-mobile-smartphone-140704140633-1-lq.jpg 30w" sizes="(max-width: 337px) 100vw, 337px" data-eio="l" />

Studi e ricerche
Storico sorpasso: gli utenti online da Mobile superano quelli da computer
04 Lug 2014
di Redazione ZeroUno 
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<img width="200" height="220" src="https://www.zerounoweb.it/wp-content/uploads/2024/09/report-social-network-210226-130318174515.jpg" class="card-responsive-img fit-img" alt="report-social-network-210226-130318174515" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/09/report-social-network-210226-130318174515.jpg 200w, https://www.zerounoweb.it/wp-content/uploads/2024/09/report-social-network-210226-130318174515-80x88.jpg 80w, https://www.zerounoweb.it/wp-content/uploads/2024/09/report-social-network-210226-130318174515-lq.jpg 30w" sizes="(max-width: 200px) 100vw, 200px" data-eio="l" />

Approfondimenti
Politecnico di Milano: boom del Mobile Advertising nel 2012
30 Gen 2013
di Redazione ZeroUno 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Negli USA shopping dal divano mentre si guarda la TV" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Mobile Marketing & Service
Negli USA shopping dal divano mentre si guarda la TV
05 Dic 2012
di Redazione ZeroUno 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Supply Chain agroalimentare, come recuperare lo “spreco” di cibo" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Supply Chain agroalimentare, come recuperare lo “spreco” di cibo
12 Giu 2012
di Redazione ZeroUno 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Sono gli italiani i più propensi all’acquisto dopo aver visto una pubblicità su smartphone o tablet" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Rubriche - Ricerche dal Mondo
Sono gli italiani i più propensi all’acquisto dopo aver visto una pubblicità su smartphone o tablet
18 Apr 2012
di Redazione ZeroUno 
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<img width="768" height="432" src="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg" class="card-responsive-img fit-img" alt="Mobile App Awards @ Smau 2011 premia le app più innovative per tablet e smartphone" decoding="async" srcset="https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-768x432.jpg 768w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1280x720.jpg 1280w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-156x88.jpg 156w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1536x864.jpg 1536w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-640x360.jpg 640w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-1024x576.jpg 1024w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post-lq.jpg 30w, https://www.zerounoweb.it/wp-content/uploads/2024/02/ZU_Placeholder_post.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Speciali
Mobile App Awards @ Smau 2011 premia le app più innovative per tablet e smartphone
01 Gen 2012
di Redazione ZeroUno 
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